JEFF ELROD So what about these mutant corporate logo paintings?
MARK FLOOD There are three generations so far. The first one is the out-of-focus effect—which I stole from you! I took one look at your blur paintings and said, “Blurred is the new in-focus!” Then there’s the insect generation—it reminds me of the extremes of insect evolution, where they developed lots of brightly colored spare parts. And then there are some new ones that I’m just trying out, where I stretch them out to extremes and put them back together, but they’re all distorted from the stretching.
JE But what is the point of the logos?
MF The negative aspect of it is that one could say I’m just doing some free design work for our corporate masters. But I think the internal world of our minds is a mirror of the external world, and if you fuck with external visual things—like seemingly immutable corporate logos—you mess with people’s thinking about corporations, maybe suggest the rapid evolution of human relationships towards something less nightmarish. So these pictures are a way for people to think new thoughts about corporate power, as opposed to feeling despair in the face of the enslavement of the human race by corporations.
JE You have a very science fiction approach.
MF Yes. I live in a world of fantasy.
JE A fantasy world where you have the illusion of control.
MF To me, the power of art is to develop imagery and let it sink into people’s thoughts. It’s slow, but it’s the only real power art has. I don’t believe in making propaganda for the causes. Propaganda is not art. I don’t think it’s right to manipulate public opinion.