In 2013, KALEIDOSCOPE developed the international media campaign for “The Trinity,” the first extensive international retrospective of celebrated Italian artist Francesco Vezzoli composed of three distinct but interrelated exhibitions, each devoted to an in-depth examination of a recurring theme in his practice, held at MAXXI, Rome; MoMA PS1, New York; and MOCA, Los Angeles. In collaboration with London-based art direction firm, OK-RM, KALEIDOSCOPE developed a specially-dedicated visual identity for the show, producing advertising materials and a mini-website.
The exhibition “Galleria Vezzoli” transformed the spaces of MAXXI in Rome into an ornately decorated 19th-century style museum, focusing on Vezzoli’s commitment to artistic quotation and featuring a section dedicated to the artist’s self-portraits. A volume accompanying the exhibition was designed and edited by KALEIDOSCOPE, featuring texts by Donation Grau, Chrissie Iles and Douglas Fogle and an interview by Cristiana Perrella.
Also in 2013, Vezzoli had his first exhibition in the Middle East, presented by Qatar Museums Authority (QMA). “Museum of Crying Women” brought together his most striking portraits of iconic female figures of the last century, including Joan Crawford, Elizabeth Taylor and Lady Gaga, in a celebration of femininity. The show was created in dialogue with Hans-Ulrich Obrist and Rem Koolhaas and accompanied by a catalogue designed by Tankboys and published by KALEIDOSCOPE.
The Trinity, Design by OK-RM, Photo credit: OK-RM
Galleria Vezzoli, Design by OK-RM
The Museum of Crying Women, Design by Tankboys